Amazon Listing Optimization – The 5 Steps To A Killer Amazon Listing

Amazon Listing Optimization For Amazon Sellers

The 5 Steps To An Amazing Amazon Listing

Are you having trouble with Amazon SEO or optimizing your Amazon listing? I’m going to take you through the 5 essential steps to a fully optimized Amazon product listing using Amazon SEO techniques.

Step 1: Fully Optimized Amazon Product Photos

Fully optimized Amazon photos are essential to a fully optimized Amazon listing. Here are some of the essentials for Amazon listing optimization:

  • Make sure one side of the photo is at least 1000px (pixels)
  • Ensure that the photo is crisp and clean looking
  • Use a plain white background, and avoid adding badges or other images that can get you in trouble with Amazon
  • Have a minimum of 6 photos, but the more photos you have the more chance you have to capture the attention of the shopper
  • Try to have a photo of all angles of the product, and the product’s packaging.

Step 2: A Fully Optimized Amazon Product Title

A Fully optimized Amazon product title is essential for SEO (search engine optimization). Here are some Amazon listing optimization essentials:

  • Make sure you use all the space available. Contrary to what Amazon says, short titles will not give you the most sales.
  • Ensure that your most important phrases are in the title (phrases not keywords)
  • Make sure that your most important phrase is at the beginning of the title
  • Don’t forget to make it readable and not spammy
  • Check for grammatical or spelling errors.

Step 3: Write Bullets That Kill The Competition

Fully optimized bullet points will seal the deal. Here are more Amazon listing optimization essentials:

  • Make sure you use all the space available. Contrary to what Amazon says, short bullet points will not give you the most sales. Use at least 250 characters.
  • Ensure that your most important phrases are in each of the bullet points (phrases not keywords)
  • Make sure that your most important phrase is at the beginning of each bullet point
  • Don’t forget to make it readable and not spammy
  • Check for grammatical or spelling errors.

Step 4: Don't forget a great description to fully optimize your Amazon listing

Fully optimized descriptions will work. Here are more Amazon listing optimization essentials:

  • Make sure you use all the space available. Contrary to what Amazon says, short bullet points will not give you the most sales. Use at least 1000 characters.
  • Ensure that your most important phrases are in the first paragraph of your description
  • Make sure that your most important phrase is at the beginning of the description
  • Don’t forget to make it readable and not spammy
  • Check for grammatical or spelling errors.
  • Use bold and paragraph HTML tags to separate and beautify your listing’s text.

Step 5: Back-end keywords are the dark secret of the Amazon world

Here are more Amazon listing optimization essentials for back-end keywords:

  • Make sure you use all available space
  • Use unique KEYWORDS (not phrases this time) that aren’t contained in any part of your previous listing items
  • This is the place to put keywords that you may not want your competitor or shoppers seeing on the front end
  • Back-end keywords can be used to try to force specific words to be indexed
  • Test different sets of keywords (a/b testing) to see which will give you the best results.

Some more essential information: Amazon Promotion Codes And Amazon Tracking

As an Amazon seller, you are always looking for the leg up. You use a launch with an Amazon promotion code and then boost your Amazon listing. The problem with just using coupon codes for Amazon is that you will waste a ton of money and not get the results you’re looking for. It’s like dumping money into a big black box and then burning the box. If you want to be in the best sellers Amazon list, you need to use these listing optimization tips to take your Amazon seller listing to the next level! If you don’t want to go through the trouble of having to learn Amazon SEO, you need to try SellerSEO! Use our Amazon listing tool “listing lightning” to get a fully optimized listing in a fraction of the time.

It’s essential to use Amazon tracking (Amazon Rank Tracking) to see how your optimization on your listing is working. By using an Amazon rank tracker, you can track specific Amazon keywords, and then where you rank on Amazon’s A9 algorithm. Once you make a change, you should keyword track for at least a week, to see if the changes were positive or negative for your products sales and rank. If your not using this tactic, you will be burning money and not getting the best Amazon listing.

Amazon Listing Optimization And PPC

Having a fully optimized listing will also help you get better performance for your Amazon PPC. It will lower your ACOS, and improve your conversion rates, and profit. If you have Amazon PPC keywords that aren’t getting clicks or views, it’s probably because Amazon doesn’t see your product listing as relevant. You should see a huge improvement in PPC as soon as you optimize your listing.

Good luck! I can’t wait for you to watch your bank account grow!

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