Podcasts are quickly becoming the most popular type of audio media. With millions of people tuning in to their favorite shows on the Internet every day, the potential for podcast marketing is huge.
However, podcasting does have its limitations compared to other forms of marketing like article marketing, blog SEO, and social networking. There is a difference between podcasting and traditional forms of social media marketing. Podcasting allows you to make short audio clips that can be downloaded onto your computer, but the content can’t be edited or shared with others.
Podcasts are similar to audio books on audio CD’s. Audio book podcasting has become very popular in recent years. Audio book podcasting is similar to podcasting in that it allows you to create and upload your own podcast, but you can also rent or purchase your own audio files. Many podcasts also include a free downloadable book. Podcasts are usually available in mp3 format, but some can also be streamed to your computer.
Podcasts typically contain information on a specific topic. Most podcasts are created by a podcaster. A podcast is someone who records an episode and then submits the recording as an audio podcast to a website or blog hosting site. The site that hosts the podcast will usually take out permission to use the audio in podcasting if they deem it appropriate. This allows the podcaster to use their audio in podcasting instead of having to pay to get their original recording syndicated or published.
Podcasters may want to monetize their podcasting efforts through advertising or affiliate sales. Podcast advertisements can be a way to help podcasters monetize their podcasting efforts. They can place ads on the podcast itself, on the sidebars, in the description, or as part of the RSS feed.
Content on the podcast can also be sold. Some websites provide podcast advertising options where the host can purchase ad space for their podcast. Others allow podcasters to promote their podcast using social media networks, email signatures, and comments on forums.
Because podcasts are not as popular as traditional formats, there is less opportunity to advertise on a podcast. This is one of the main reasons why podcast SEO strategies have been underutilized in recent years. Podcasts are not as widely distributed as regular newspapers or magazines, and are not as popular with search engine robots.
Podcasts are good for promoting websites or blogs because they offer a unique format. that can be easily searched for on search engines. However, podcasters should work hard to optimize their podcasts for high ranking in search engines like Google, Bing, Yahoo, and MSN.
Podcast SEO strategies for podcasters include creating keywords that can be used in podcast titles, descriptions, tags, and descriptions, as well as keyword density and keyword phrases. A high volume of keywords within the podcast can boost podcast rankings. Additionally, keywords in the description of the podcast can be used to promote the podcast in search engines and search results.
Keywords are also important when promoting a podcast. For example, the podcast name and/or description are keywords. If the podcast description or title has an incorrect keyword, podcast rankings can be harmed.
Content is another important part of podcast SEO. Podcasts are filled with text, which makes them very different from other forms of content. Podcast titles, descriptions, tags, and tags must be optimized for keywords in the content.
There is also the issue of how to create podcasts in the first place. Many podcasters are hesitant to use the podcasting tools provided by websites and blogs. Some hosts may want to publish the podcasts as stand alone audio files.
Hosting sites that provide podcast hosting solutions can create podcasts that can be syndicated or released to individual sites. Some hosts offer podcasts that can be downloaded and played on portable media players. This method does not require any technical skills on the part of the podcast, but requires time and patience. Podcast SEO strategies for podcasters can include using tools such as podcast directories to get the podcast hosted on major search engines.