Amazon’s Pay per Click (PPC) advertising platform is unlike any other in the e-commerce realm. Your campaign starts with a qualified lead capture page. Your campaign must be designed and built based around the lead capture page and integrated into an overall PPC campaign you intend to run. This involves building a large mailing list that you can use in conjunction with your PPC campaign to generate sales leads. Following are some tips and tricks on how to drive more traffic to your pay per click (PPC) website.
Set your campaign goals. Prioritize your campaign goals. Do you want to drive visitors to your website to buy something? Or do you want to generate leads for sales and then convert those leads into closed sales?
Choose the right keywords. You will definitely need to do some keyword research. Keyword research will help you identify which specific keywords work for your business and which ones do not. This will help you set up your campaign properly so you get positive ROI. Also, it allows you to see which keywords you should use for your campaign.
Get your website optimized. After doing your keyword research and creating a list of potential keywords, you must do a thorough website optimization. Ensure your keywords appear in your title and in the body of your site content. Optimize your website by adding relevant keywords to your meta tags and creating a sitemap. Make sure your site is listed on the first few Google pages for a particular key phrase.
Build your PPC campaign. Now that you have identified keywords that will work for your business, you need to build a strong PPC campaign. Use pay per click tools like advertiser to create your campaign and monitor the results. Keywords should be competitive and related to your product.
Offer incentives to customers. When you launch your Amazon PPC campaign make sure you give appropriate incentives to your customers who buy from you. These could be discounts, free gifts or even just a testimonial from an existing customer. This will keep your customers coming back to your website.
Monitor your campaign. You need to monitor your campaign to know its success and to check if you are making profit from it. You can do this by subscribing to the Amazon Payments account. You can also sign-up to an affiliate program. The information you get from these two options will let you know what is working and what is not.
Test all campaigns. You need to run various tests to identify what works and what does not. Invest your time and effort into each test to see which one brings you the most success. This will help you fine tune your campaign and improve on it as you go along. The more you test, the better you will become at it.
Promote your product aggressively. When you launch a PPC campaign, there is no doubt that competition is stiff. So you have to do everything in your power to grab your share of this market. Create as many advertisements as you can and post them all over the internet. Use social networking sites and other websites to spread the word about your products.
Be transparent. One of the secrets of success with Amazon PPC is being as transparent as you can be. You should let your customers know how you are making their purchases. If you cannot give them clear and detailed information about your prices, then you should make it clear that you are selling something that may be out of reach for some customers. Of course, you also have to address customer concerns. Do not let them hesitate in buying your product or giving you feedback on how satisfied they are.
Focus on your customers. Your customers are what keep your business alive. When you are selling something to people who do not even understand the niche that you are advertising, then you are losing a lot of potential customers. It pays to focus on your customer and treat them like family.
Use proper timing for your campaigns. A lot of money can be made using pay per click, but it does not mean that you can do away with planning. The right time to run a PPC campaign can help you get more click through rates. But again, proper timing will make or break your campaign. Know when is the right time to start running a PPC campaign.