How to Manually Target and Boost Your Amazon Sponsored Products Cost
If you’ve been marketing on the internet for any length of time you probably have experienced the cost of Amazon Sponsored products. You may have purchased a few items on Amazon, received a few commission checks in the mail, and thought, “Well, if I’m not getting rich, I’m not losing anything.” However, that is exactly what you are doing when you are promoting Amazon products. You are simply passing the cost of the product onto the customer.
Amazon automatically includes an ad campaign as part of their support for sellers on their website. That means any time you purchase an item from their website you pay the price listed in their advertisement and then pay once you have written a review on the product. If the product comes with a built-in Amazon affiliate link, the buyer will click that link and be taken to the merchant’s website. At that point, the seller central inventory will collect the sale and send it to Amazon. They do this continually throughout the duration of the ad campaign.
Price-wise, you’re looking at various numbers based on the particular keyword in the ad appears for. In most cases, Amazon Sponsored products cost much less than pay-per-click ads. In some cases, however, they may cost more. Ultimately, the decision of how much to charge for any specific Amazon product is up to the seller. The one thing I can tell you is that it’s not going to be cheap.
You are also required to register your web site with Amazon and access their “amelant” tool. This is where the program makes its determination as to which ads to display and in what order. This is an important step in the Amazon Sponsored products process because it is the basis of automatic targeting. Automatic targeting means setting up your website for specific keywords so that all of the traffic that comes to your site is targeted. To take it a step further, this tool will also determine where those keywords should appear in your advertisement so that they are displayed in the proper order.
It may sound like an unnecessary step, but it is actually very vital to the success of any online business that uses AdWords or any other paid advertising method. If there is no relevance or context to your advertisement, your potential customers will quickly go elsewhere. What does become part of a very critical part of the process is the placement of your advertisements. In the case of the Amazon Sponsored products program, you’ll find that placement is very critical.
Many times it is found that the actual ad displayed at the top of the sponsored listings is more profitable. Sometimes it is even more likely. That’s why placing your advertisements at the top of your listing is so crucial. When you place your product ads at the top of your listings, your ads will be seen first by your visitors. Therefore, the chance of them clicking on your ad and becoming a customer increases dramatically.
The final step involves using Amazon’s special keywords tool. You must use this tool in conjunction with the previous steps, which involves finding profitable keywords for your site. Basically what this tool will do for you is to find profitable words that you can advertise against and that will also increase the potential profitability of your ad. When you find these words, make sure that you place them inside of your title. This will ensure that when someone clicks through to your site, they are truly seeing your ad.
Amazon recommends that a minimum of three manual Google searches be conducted each month in order to build up an effective and relevant campaign. If you are just starting out with your Amazon Affiliate Marketing campaigns, it is highly recommended that you conduct at least one manual search per day. Doing so will ensure that you do not lose money in your campaigns. Additionally, doing this will help you learn how to maximize your campaigns for maximum profitability. By taking all of these steps outlined here, there is no doubt that you will be successful in your endeavors.