Amazon PPC (aka Sponsored Solutions) is an established internet marketing technique to help advertisers amplify their online product sales on the web. It works by bidding on keywords related to the products that the advertiser has in stock. When a visitor conducts a search using those keywords, an ad sponsored by the advertiser will show up on the right side of the results page. When a visitor clicks the ad, the advertiser will be charged a small fee. Advertisers must have an active PPC account with an affiliate program such as Google AdWords.
Amazon PPC has been around a while and has helped a lot of sellers increase sales and profits. The system is quite simple. A seller creates an account with Amazon, makes a deposit of its minimum bid, selects the promotional campaigns that best suit its products, submits keyword rich ads and accepts payment through credit cards. The whole process takes only a few days.
Sellers need not have extensive experience in internet marketing to start an Amazon pay per click campaign. All they need is the basic knowledge of how to create a pay per click ad, its basic requirements and the steps that it follows. Keyword rich ads should be crafted according to the specific needs of the target audience. Amazon provides tools such as a data base and an advanced keyword research tool. These tools help users select appropriate keywords.
Other factors to consider are the relevance of the keywords to the products and services offered by the seller. Sellers may also opt to bid for specific search engine optimization (SEO) keywords that will help boost their chances of appearing on top of the list of results when a user performs a search using the keywords. This form of Amazon pay per click adheres to the principles of SEO, which means it places high on the list when a user searches using a particular set of keywords.
When setting up an Amazon pay per click campaign, sellers can also choose between having a single campaign for all products or creating separate campaigns for each product type. While a single campaign may let them save money, creating separate campaigns for each product type ensures maximum profit from each sale. It can also simplify managing and monitoring the various campaigns. However, it may take more time to monitor each campaign individually as it involves more steps such as collecting data, analyzing it, and analyzing it again to ensure each campaign yields the best ROI.
Having separate campaigns can have drawbacks as well. A single campaign may not be able to yield the same results as a customized campaign that features both organic and paid listings. In some cases, the cost per click is higher for the dedicated lists. The cost per click for sponsored brands can be less, which makes the option of having a dedicated list appealing.
As an alternative to separate campaigns, some advertisers pay an affiliate program to post their ads on the main Amazon web page instead of having separate listings. The advantage of this arrangement is that the advertiser only pays when a shopper clicks on the ad. Ads appearing alongside other content will not trigger the Amazon pay per click system, which means the advertiser only pays when a customer actually clicks on one of the ads.
With an online marketing strategy, it is crucial to know which ad formats and products perform best. Amazon’s sponsored products offer many options in terms of targeting and where to place the ads. Retailers should use these same tools to determine the best times to post ads for their products. They should also consider using the tools provided by the ad networks, such as Google’s AdWords and Yahoo! Search Marketing for faster advertising and more potential customers.