Steps to Follow When Doing an Affiliate Marketing Campaign Using PPC Amazon FBA
PPC Amazon affiliate program is a new way of promoting your products and services on the internet. You can easily get the highest possible conversion rate from your customers with the help of PPC Amazon. But, you have to use the right methods for effective result. It is like going on a diet or a vacation only to return back empty handed. Only by adopting the right kind of strategies and techniques, you will get the desired results.
So, what exactly are the tools that you will be using for this campaign? What are the processes involved? How much time will it take to achieve your goal? Here is the list of some of the processes involved in PPC Amazon FBA.
The first step is to identify the product that you want to promote. Research well on the keywords that people would generally search for. Also, research about the popular searches and the target market. The second step is to build up the website that will be used for the campaign. It has to be properly promoted so that there is high traffic of visitors.
After building the website, the content has to be properly written and the theme needs to be followed. Then, step is to optimize the website. Keywords should be properly written and they should not be scattered all over. All the text, images etc should be properly emphasized. Font size, color and other parameters have to be complied.
Step is to start to create PPC campaigns. There are many companies, which provide the tools needed to create such campaigns. Amazon Kindle is one of these tools. Kindle has been introduced recently by the Amazon to give readers easy access to their eBooks. Kindle has an inbuilt section which can be used for creating PPC campaigns.
It is also a good idea to link up with as many affiliate programs as you can. Amazon has an affiliate program called the Amazon Affiliate Program (AAAP) through which affiliates are rewarded if they successfully drive customers to the websites of their clients. This way, they not only help to make more money, but also increase their knowledge about the products.
Step is to start to create PPC campaigns. Amazon provides tools like the Amazon Instant Product Search (I SP) that will make the whole process easier. Since instant searches are a great way to attract customers, this tool will surely help you.
It is important to keep track of the results of your PPC campaigns. The reports provided by I SP will provide valuable information. You will be able to find out the number of visitors, the number of clicks, sales made and other vital data that will help you in keeping track of your campaign.
If you have created any affiliate links on your website, it is very important to use them. As an affiliate, it is your duty to get visitors to those affiliate links. If you do not follow these steps, chances are high that you will lose money quickly. The I SP reports will show you how to achieve that.
After creating a PPC campaign, its next step is to track its performance. Perform a comprehensive analysis of the campaigns performed. Identify the factors that contribute to the success of each campaign. By doing this step, you will be able to easily identify the weak areas of your PPC strategy and improve upon them. This will make you a step ahead of your competitors.
Analyze the campaigns performed. Find out what works and what does not work. Once you have a list of the factors that influence the performance of a PPC campaign, its next step is to focus on the factors that are working well. In other words, spend more time and effort on the factors that give you a positive return. You should then eliminate all the factors that give a negative return.
Finally, identify the campaigns that need to be terminated. Find out why they are not drawing traffic. Most of the PPC campaigns that fail are due to lack of knowledge and right strategies. It is therefore advisable to terminate such campaigns to save your resources and increase your profits.