Amazon’s new feature of its PPC Tool called SellerApp makes it easier than ever before to monitor your PPC performance and manage and optimize it. In this article we discuss how to use the SellerApp for your own Amazon-powered websites. Using a web-based tool such as SellerApp makes it easy to manage and optimize all aspects of your affiliate marketing program including your PPC campaigns.
To make things much simpler for you, SellerApp, an advanced PPC Analysis tool provides you with real-time, customizable, automated insights into your paid ads results from a single click on its easy-to-use dashboard interface. If you need a detailed overview of what Pay per Click is, just click on the link at the end of this article and receive a full Amazon PPC analysis report. In this article we discuss how to best use it to your advantage and to the benefit of your PPC campaigns. We also explore some of the great ways to manage and improve your organic results along with our quick and easy techniques to get more clicks.
If your goal is to raise awareness for your products and services but don’t want to pay for costly Pay per Click advertising campaigns, you may already be doing a great deal of the work for free. The most obvious form of online advertising is website marketing, by writing articles and sharing them with social networking sites like Facebook and Twitter. This is an important strategy for creating awareness about your brand and products. But articles still need to have good SEO to really gain visibility in search results and to stay competitive. While social media is a great way to spread the word about your product or service, the real power of PPC advertising is in its ability to boost sales for you and your affiliates.
One way to use PPC advertising effectively is to test different keyword combinations and to see which one brings in more traffic. But testing can be quite tedious and time consuming. You could spend days and nights running various keyword combinations to see what happens. Also, running a PPC campaign is not cheap. Setting up a pay per click campaign usually takes at least five to ten thousand pounds per day to maintain. So that means if you’re spending that much on advertising, you’ll still be losing money after a while.
You can take a shortcut and set up an automatic campaign instead of paying for it. Google’s AdWords has an auto campaign feature that will place ads on your page one for as little as three dollars each day. That’s less than two pounds per click! That means that for just over ten dollars a day you can get your PPC campaign up and running and start to enjoy the benefits of using Google’s pre-installed AdWords tools to run ads for your products and services without paying the price that you would for a real pay per click campaign running through Google.
Another way to get around paying the high price per click is to do pay per click advertising using the Amazon PPC code. With this, you choose how much you are willing to spend each day and you don’t have to pay any up front costs for the clicks. Amazon offers three different affiliate programs: Brand, Focus, and Gold. You can build up your business very quickly using this code, since all you have to do is create a list of product pages with a compelling headline and a URL pointing to your site. This will bring in targeted buyers from the Amazon PPC ad that you create, and in no time at all you’ll have enough of a subscriber base to start making sales.
And then there’s the competition. Amazon offers some tools to help you beat out your competitors, like Google+ circles. But when you’re trying to beat out your competitors with pay per click marketing, you should realize that you’re up against other sellers with the same products and the same traffic levels. While it’s always nice to have a bit more visibility, it’s never worth having to fight other marketers for visibility.
Amazon also offers third party tools to help you succeed with Amazon PPC, including Google Analytics. With this tool you can see which of your competitor’s ads are getting clicks, and also what keywords they’re ads are optimized for. In addition, you can see which of your own ads are performing well and which ones aren’t doing so hot. All of this is a great way to know where your ads are performing and to make changes right away if needed. When you realize that you don’t have to spend a fortune to compete with your fellow marketers and you understand that using pay per click is a great way to increase your chances of making money with Amazon, you will realize that you can’t afford to miss out on a single penny!