2 Steps to a Successful Amazon PPC Strategy

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When it comes to learning how to make money online through the power of Pay per Click, Amazon is definitely the place to start! This web giant has one of the most powerful advertising platforms on the net today, and their ability to leverage their brand name across the globe can really give you a significant advantage in the world of online marketing. There are, however, a few pitfalls to avoid if you want to make some serious money with Pay per click advertising on Amazon. Let me explain.

amazon ppc strategy

First, there is quite simply no guarantee that using Amazon will generate a return on investment for your business. Pay per click is simply not a reliable income stream, at least not without extensive due diligence and the understanding of the ins and outs of the platform. Pay per click advertising, or PPC, is an advertising strategy wholly run through Amazon’s own ad network, Amazon Advertising.

The whole idea is pretty simple. Amazon sellers and publishers can set up pay per click campaigns which focus on their chosen product category. They’ll pay Amazon only for clicks, which result in actual sales. Once a customer buys a specific item from your website, you’ll place an Amazon voucher link on your site that the customer can click to complete the transaction. Every time someone clicks on your link and purchases a product, you just made a profit! Simple, right?

The challenge, however, lies in making the PPC work for you and your website. The process is called a “niche” strategy, which means it’s only effective when it’s used to promote a product within a narrow focus. For example, if you run a dog supplies website, promoting PPC ads related to dogs is not going to be a very effective use of your money. It’s much more valuable to invest your time and effort into promoting dog supplies related Amazon products.

But what if you have a website that covers several related niches? Say for example that you’re promoting dog collars, which usually come in different sizes, shapes and colors. Instead of focusing on one ad strategy such as placing an Amazon ad on your homepage, you should instead split your resources between three ad strategy pages. Each page could be completely different in terms of content, style and goal, but they should all target the same broad market: dog owners looking to buy collars!

Here’s how you would set up these three ad campaign pages. First off, you need a website that can host Amazon affiliate ads. You can either choose to build an all-in-one website which contains the main Amazon PPC codes or use a free script called AMBIntest which will allow you to create a single HTML page containing the Amazon affiliate code, your shopping cart and any other necessary information needed by your ad campaign. The advantage of using a script-based approach is that you don’t have to learn an additional web programming language like HTML. However, it comes with a disadvantage: since your content and design won’t be as flexible as with a HTML-based site, you may not find it very useful for highly dynamic sites.

For your second step, you need to find an affiliate program which you can promote through your Amazon PPC campaign. There are quite a few of them around and each one offers its own advantages. It’s advisable to find two or three high-ranking programs which provide unique and special promotions for affiliate marketing. These will be most beneficial since they’re targeted by search engines and therefore have much higher chances of being approved by the search engine results pages.

Finally, the last step is to optimize your website and your PPC campaign. Since search engine results pages are used by customers every time they look for something related to Amazon, it’s a good idea to make sure that your website is as attractive as possible. You can do this by making it appear on the first page of Google when someone searches for products or services related to your Amazon promo code. If you’ve successfully implemented all these steps, you should see an increase in the number of visitors to your site.