You can make money online with Amazon PPC but you need to know what it takes. Amazon PPC is actually a form of internet marketing where you bid a certain amount to Amazon every time a customer clicks on your advertisement (pay per click) and you then get charged per click. Amazon PPC will give you extra visibility in the search engine results of any particular query, so that your product link may appear at the top. If someone searches for what you have in stock, it will help in drawing people towards your website. And if they make a purchase from your website, you get paid from Amazon.
It’s easy to understand the basic working of Amazon PPC. Amazon has an affiliate program called Amazon Associates which allows affiliates to promote their products using contextual advertising. Contextual advertising means that you place relevant content links within your website in different locations depending on how visitors to your site perceive those links. When someone clicks on one of these contextual links and purchases something, you will be credited with a percentage of the sale. This is how Amazon earns its PPC fees.
The process of hiring a PPC campaign manager is easy and very affordable. If you already have an established business selling items online, you don’t have to shell out much money to hire one. PPC costs a lot less than other forms of paid advertising like newspaper ads and TV ads. The basic steps in Amazon PPC include:
There are two methods used to gauge the cost per click of your Amazon PPC campaigns. They are called Pay per Click (PPC) and Cost per Action (CPA). Amazon uses two different systems to calculate these two types of cost per click campaigns.
In Amazon PPC, advertisers only pay when users click on the advertisements and view the pages on Amazon’s website where the ads are displayed. This means that if no one clicks on the ads, the sellers do not have to pay anything. Cost per action campaigns work in a similar way wherein the advertiser only pays when a visitor clicks on the advertisement, visits the Amazon website, and purchases something.
To start earning from Amazon PPC, you will need to create product listings that will rank you high in search engine results. You will need to create unique high quality keyword phrases that will target specific customers. You will then run PPC ads based on these keywords. If you have a good product listing and good keywords, this strategy can be highly effective in increasing your sales. But it does take a lot of work on your part to generate enough traffic to get high rankings and therefore increase your sales.
If you do not have time or money to create new products and create keywords, you can outsource the task to a PPC company. There are several companies that offer a wide range of services aimed at helping you with your advertising budget. You will pay them a fixed monthly fee for creating high quality PPC ads using your keywords and choosing relevant advertising options. Some of these companies can also help you with your overall ad spend as well as offer advice on ways to make your website more attractive to customers. Outsourcing your PPC strategy to a company will keep your time and attention focused on more important aspects of your business. It will also allow you to increase your overall advertising budget.
A manual campaign takes a lot of time to research keywords and create new listings. And even then, your results may still be unsatisfactory. An automatic campaign only targets specific keywords and lets you concentrate on other aspects of your business. You will only need to focus on creating quality content on your website instead of focusing on keywords.