Today more online merchants and ecommerce web site owners are leveraging the power of Amazon’s (AMZN) Prime Partner Program to increase their online earnings. Running Amazon PPC campaigns allows merchants and vendors to purchase high visibility at the top of the Amazon search results page. But, despite the large number of merchants utilizing Amazon’s PPC platform, the number of ecommerce web site owners utilizing this powerful method of advertising continues to steadily increase year over year. And while the benefits of running an Amazon PPC campaign are many, some pitfalls can cause your business to fail if you are not prepared to deal with the changes.
One of the most common mistakes made by novice online marketers when it comes to their Amazon PPC campaign is not correctly targeting the right keywords for their ads. Keyword selection is an essential component of any PPC campaign and must be conducted before selecting keywords. Doing so incorrectly will not only waste money, but your budget as well.
Most experienced marketers know that the ideal candidate for Amazon PPC campaigns is an Amazon searcher. If you do not target specific Amazon searchers, your campaigns will be ineffective. In addition to selecting the correct keywords for your niche, creating appropriate ad groups or keywords will also greatly increase your success rate when using Amazon.
In the past, manually creating keyword lists for your Amazon PPC campaign was necessary. Nowadays, however, most good keyword tool programs allow you to quickly and easily create effective keyword lists for your Amazon campaign. One of the keys to success is identifying which specific keywords and ad groups to use in your campaign. Choosing the wrong words for your PPC advertisements is not only ineffective, it is also likely to result in a costly campaign cancellation. Creating the right keyword lists for your automated campaign can save you significant time, money and effort.
Another important aspect of an effective PPC campaign is the choice of whether or not to display ad units immediately after a click. The ads shown after a user has clicked on your advertisement may have different bids depending on how competitive or specific your keywords are. In general, however, it is generally best to choose your advertisements and keywords in order to maximize your return on investment (ROI). It is common practice for most successful marketers to display ads within their campaign if they have an understanding of how they work and what ads are performing. This can give you a better understanding of which keywords and ad groups are best suited for your sellers.
One other important aspect of running an effective PPC campaign involves creating unique keyword match types. Match types are an advanced feature of some PPC programs that allows you to specify certain keywords or keyword phrases to target specific buyers who are specifically looking for what you are offering. These buyers are usually more willing to pay more per click than the general keywords that you choose because they are in the market for exactly what you are selling.
A good example of keyword match types is the geographic match option. This is an optional feature and only comes into play during the creation of the Amazon campaign itself. If you set up all of your campaigns with the same methods, this setting will allow you to automatically generate specific geographic areas based on the specific products that you sell. This gives your campaign’s a much greater chance of being successful.
Amazon offers many tools that can help you increase profitability when it comes to running ads on the Amazon marketplace. One such tool is the Keyword Research Tool, which is free. Using this tool, you can quickly identify the right keywords to target based on your profit margin. Amazon also offers valuable information about competitive campaigns as well as ways to boost your click through rates on all of your ads. This information is important to ensuring that all of your campaigns are successful and that you are making the most of the money that you are spending.