How to Maximize Your Advertising Profits Through Amazon’s Paid Advertising Programs
Amazon Pay Per Click is an internet marketing expense incurring strategy practiced by many online sellers. The phrase is very self-explaining. Basically, a seller running an internet marketing campaign incurs expense when a visitor clicks on his/ her ads. What it all boils down to is, the more clicks you have the more money you make. The advertisements are absolutely free. All you have to do is send people to your website, collect their name and email address, and then contact them.
What makes Amazon pay per click campaigns different from other online marketing campaigns? For one thing, this is a technique where the cost of the campaign is not determined by the number of visitors but by the performance of those visitors. In other words, you only pay for those who clicked on your ad and made a purchase. This is unlike traditional paid search results, in which paid search results are determined by the number of paid clicks.
Amazon’s paid advertising works in conjunction with their natural search results. Basically, when someone searches for a specific phrase on Amazon pc, related keywords are searched in the sponsored listings. These related keywords are what you use in your own campaigns. Once someone clicks on these ads, you make a commission from the sale. This is why it’s called Amazon pay per click campaigns.
There are several ways of generating traffic to your website. Some of these methods include pay per click campaigns, article marketing, and blogging. But what sets Amazon’s paid advertising apart from the rest is that they combine all of these traffic sources together to form one large traffic source. This source is what is called the Amazon pay per click organic search, which is where you will find the best pay per click keywords for your niche and small business.
To get maximum exposure from Amazon’s organic search, most small business owners go with the pay per click approach. The idea is to have ads displayed alongside the search results, but those ads must be relevant to the content on the website. So, if you are selling products for example, and one of your top selling items is “how to” toys for kids, you do not want your ads displayed beside parenting products or tools for older kids. It would not bring much traffic to your site. Instead, you would want your ads displayed near the very product that your visitors are searching for: specifically, within the sponsored links.
To make sure that your ads are displayed in the right places, it is important that you know how to use Amazon’s “Pay Per Click Tool”. With this tool, you can see what specific areas of your website to get the most clicks, and with which specific types of keywords. For example, did you know that the product display ads on the right side of the home page to get almost twice as many clicks as the advertisements on the left? Knowing this, you can create ads that have text focused near the top of your page – or the exact opposite. By doing this, you can greatly increase your website’s revenue through pay per click.
Part 2 of our guide to advertising formats includes discussing the third, most important part: what types of keywords or phrases are displayed in the search result pages. This part of the guide covers what kinds of phrases or keywords are most popular among buyers. This means that the most effective marketing strategies will involve using terms or combinations of keywords that have been proven to be highly relevant to buyers, in terms of the buyers’ own search queries. This information is also helpful when trying to determine the best places for your product to be displayed. Another thing to note is that even though the Amazon logo appears at the top of the search results for a given keyword, this does not mean that it will be the best displayed advertisement. The real deciding factors come down to how the keywords or phrases are presented within the listing.
In Part 1, we took a look at the relevance of search terms or phrases to the search behavior of buyers and discussed how to use negative keywords to improve the chance that an ad will be clicked. In Part 2, we discussed ways to target ads based on the advertisers’ overall cost per click. Finally, in order to determine which advertising formats will work best for your site, we gave tips on how to match types of ads with different user profiles. Now that you’ve finished up, you’re ready to start experimenting!