Amazon Sponsored Products Cost Less Than Google AdWords
As an affiliate marketer, the question “What does Amazon Sponsored Products Cost?” is a common one. I will try and answer this question in this article and hopefully provide some insight that will help you decide if Amazon is right for you.
Price-wise, you’re looking at various different amounts depending on your niche. In most cases, Amazon sponsored products usually cost per click may range from less than five cents to over a dollar per click for more competitive niches. On the other hand, if you want to build a PPC campaign, most of the time it will cost you anywhere from ten to forty dollars to have the ad running on Google. Obviously, this is dependent upon how much traffic you’re going to be getting. If you have good targeted traffic then this may not be an issue for you.
So, what makes Amazon’s Sponsored Products cost so high? The simple answer to this is the fact that if you have good word of mouth, or else acquire a lot of backlinks to your website, then it won’t really be that much of a stretch to make money with Amazon Sponsored products. But, even if this isn’t the case, it doesn’t mean that you shouldn’t use PPC for your own campaigns. A lot of webmasters who use PPC currently range in cost from around five to over fifty dollars for each click. Personally, I would much rather optimise for organic search terms instead of PPC because it tends to give you more bang for your buck and it’s free.
One way of optimising Amazon Sponsored products is called “automatic triggering”. Basically you create a campaign for one of the Amazon advertisers, create your website or landing page and instruct the linker to run this campaign automatically every time someone clicks on any of the links that you’ve placed. This works great if you’re just starting out because it’s very cheap, and also because you can use the campaign over for as long as you want. However, it tends to be quite manual, which can be frustrating for a lot of marketers. Some prefer to keep the campaigns as manual as possible because they don’t like the idea of needing to push so hard, and some simply hate the idea of having to wait on each click.
With PPC, since you can target specific keywords, it’s far easier to set up campaigns with low daily budget, and also because it’s quite simple to monitor the success of these campaigns. By logging into your account every day, you’ll be able to keep track of how many people are clicking on each keyword, how many sales have been made, and even where these sales are coming from. These reports can be very useful for tweaking your campaigns, re-tuning your ads, for example. For example, if you found a high conversion rate, but you only spent a small amount per click, by analyzing the campaigns you could see that you need to increase your daily budget for the next few days in order to continue to see a high conversion rate (and therefore make more money).
Another option is to keep it completely manual. The problem with this, however, is that very few marketers keep a daily budget, let alone log their campaigns manually. Even those who do tend to use their PPC campaigns in a semi-automatic fashion, spending a little bit each day or so, then spending most of their time manually targeting keywords with AdWords. When you spend a lot of time manually targeting keywords, you end up with a large number of keywords (and therefore a large number of campaigns) that don’t convert. This can be very time consuming and can be very inefficient.
Instead of going manual, the most effective way to keep your PPC campaigns from being ineffective is to use Amazon’s Sponsored Products. Using these three types of Amazon Sponsored Products will automatically target your keyword match types and create a campaign automatically for you that will drive highly targeted traffic to your website. Amazon’s Sponsored Product Ads lets you target the exact audience that you are looking to attract to your website. They also give you the ability to keep track of the PPC campaigns that you have run successfully, which allows you to quickly identify areas where you may need to refine your campaign.
Not only does Amazon Sponsored Product ads provide you with highly targeted traffic, but they also will display your ads on websites that you want to advertise on. These websites include your own, as well as sites like Facebook and Twitter. When your potential customer sees your ad on their favorite social media site, they will more than likely to click on your link and go from there to your site. This gives you a higher chance of landing a sale. Amazon ads work very well because they target the specific keywords that your potential customer is searching for when they are performing searches online, and this gives them instant access to your website.