Why Amazon Product Optimization Is Essential


Why You Should Optimize Your Product Listing

The difference between a poor listing and a great product listing on Amazon is the difference between success or failure in product optimization. We don’t want you to fail—we believe in you and the success of your business. Whether you’re creating your first Amazon product listing or selling product number 10,000, how you optimize each element of your product’s listing is the key to seeing great sales.

How do you create your Amazon product listing to catch a customers’ eye, create the desire to purchase, close the sale, and become a repeat customer? By using Amazon optimization to make sure that you discover the absolute best keywords for each product listing.

This calls for a streamlined process that involves five key areas that are directly related to your product listing. Therefore how you handle each area will determine whether your product listing is positioned on Page 1 or Page 300. And you want to beat the competition!

Optimization Keywords Placement

The keywords that you use will guarantee how your product is indexed on Amazon. Make sure that you take great care in strategic placement. This is what you should be thinking about first. How you position those keywords tells Amazon how relevant your product is based on the order of your keywords.

Amazon’s ranking algorithm is based on the keywords that real people search. But there is a hierarchy level of concern for the best product optimization.

  • Title
  • Bullet Points
  • Product Description
  • Backend Keywords

You want to maximize the best optimization results by paying close attention to each of these elements within your product listing. Let’s discuss each one in more detail.

Elements of Keywords

  • Title – Your customers will see your product title first, along with the images that you use. Customers may even decide whether or not to click on the product link based on the title alone. The keywords that you use or the keyword phrase that you choose to include in your product title is very important. These keywords must be inserted as early as possible in your title. This means that you need to include only relevant information that customers will be searching for.
  • Bullet Points – Your customers will interpret the bullet points in your listing as “highlights” of what your product offers. Bullet points evoke your customer’s need and why the product would benefit them. Customers who skim a listing will definitely notice bullet point lists because they naturally stand out.
  • Description –This comprises of the majority of your product’s listing. You may use as may keywords as necessary to beef up your listing description and still make sense with the grammar and sentence structure. You’ll want to highlight your product’s purpose, features, and functionality, and how your customer will benefit from using the product.
  • Backend Keywords – This includes search terms and subject matter. It’s the area that only you can see on your Seller Central account on Amazon. You can input any odd keywords or phrases that did not work for the product listing. By doing so, your product will still have better ranking and optimization because of those off-the-wall keywords.

Here’s the Key to Optimization

Each product listing has only 250 characters (or 50 words) for the title and 1,000 characters (or 250 words) for the product description. The key is to use all of those characters and words to the fullest because, of course, they are available, so why not use all of that space? You can then utilize an important tool to help you optimize all those keywords you have selected for your Amazon product.

To achieve the best results with Amazon product optimization, use our Amazon keywords optimization tool, Listing Lightening, which makes the Amazon optimization process for each item seamless and quick. New and seasoned Amazon sellers  use this tool every day. And they find great satisfaction using it.

With Listing Lightening you’ll be able to research keywords in Amazon’s competitive market. You will be able to choose the best keywords to optimize your product listing. You’ll be able to research competitors and create lists and target keyword phrases. All in one place because the keywords analyzer takes your data and then shows you the results.

Competitive Marketplace Price

With such a competitive online market, setting prices for your Amazon product can be difficult. Generally, customers are attracted to lower prices. However if they read stellar reviews on a higher-priced product, they will be more inclined to make that higher purchase. Analyze your market price range and price your products within that scope also.

Two Schools of Thought about Setting Prices on Amazon

  1. The Correct Market. With this thought, your products are priced according to the market’s current price model. For example, if your competitors are selling their products between $33-$37, that’s what the market has decided the price range is for that product. Therefore you should price your items according to that pricing model for the best sales results.
  2. The Wrong or Indecisive Market. With this thought, it is possible that customers don’t know what they want, so you have to almost tell them what they want by providing high-quality products. As Steve Jobs says, “People don’t know what they want until you show it to them.” When you research your product, you may see that a certain market offers products of low quality. If that market would benefit from a higher quality product, then you have the ability to price your product a little higher. This way, customers will view the products at a higher value over the products that have lower quality. You have then optimized on your products within that particular market.

You can make sure that your listing is designed to yield the best optimization against Amazon’s algorithm as possible with our super easy tool, Listing Lightening. This streamlined tool helps you build your listing so that it looks great! Start your Amazon optimization today!