Amazon PPC Cost: How to Beat it With Amazon SEO
Amazon recently began running Amazon PPC (Pay per Click) advertisements. Advertisers pay only when someone clicks on their advertisement, rather than paying whenever someone makes a purchase. Amazon PPC works much like Pay Per Click, but instead of paying per click, advertisers pay only when someone clicks on their advertisement.
Amazon PPC has become an effective marketing channel for many online merchants and sellers. Running Amazon PPC advertisements allows merchants and vendors to get increased exposure for their goods at the top of the search engine results page. By running an Amazon PPC campaign, you can increase your exposure without having to create a new product. You can also use an existing product as collateral for a PPC campaign, and you will still profit from this campaign. Running ads in conjunction with your other marketing campaigns will boost your profits.
To start using Amazon PPC, you will need to decide on a product, or products, to promote. Your product or products must have low competition with other similar products to increase your chances of getting traffic. After selecting the products, you will need to select keywords for your campaigns. Keywords are key phrases that potential buyers may type into the search engine in order to find your product. You can find free keyword tools online to help you select keywords that will draw in customers.
Once you have chosen a keyword or keywords, you will want to place them into your Amazon campaign. To do this, open your Amazon program. At the bottom of the homepage there is a link for “How to Run an Ad Campaign.” Click on the link to learn how to run your first campaign, or how to increase your profit margin with each one. If you’re just starting out, it’s advisable to stick with the lower cost options in order to save money on advertising costs.
Once you have the amazon campaign up and running, you’ll want to choose which advertising networks you’re going to partner with. There are two ways to go. You can either use search networks like Amazon search, or you can use pay-per-click networks like goggle. If you choose the second option, then you’ll need to sign up for an account at bidvertiser, where you can manage your ad groups, keywords, and budgets. This is especially useful for those who are new to the world of pay-per-click campaigns. The two networks offer several different ways to manage ad spend, including monthly, quarterly, and yearly fees.
Once you have signed up for an account, you can then choose which ad groups to display in Amazon PPC. Amazon offers both text and image ads, so you have plenty of options when it comes to choosing the right type of ad group to run your campaigns. The two most common groups are called sponsored products and product detail pages. Text ads are generally used on the first three lines or so, while image ads run at the top portion of the page and are usually centered underneath the main product image.
Text ads offer some benefits in that you can target more of your market. The only real disadvantage of using text ads is that they’re not as dynamic as the images, so they may not perform as well during the colder months of the year. Also, if you use text ads on the product detail pages, then you’ll want to make sure that you have dynamic content in your site, since most people won’t even bother reading the small print before clicking through to the related search result page, which means you have to carefully optimize your pages for the search engines.
Product listings are also used by the sponsored products in Amazon PPC. They’re generally located on the bottom of each product’s listing, so they won’t appear on any user’s homepage, but they do count toward the advertisers’ total PPC budget. If you’re going for an organic ranking, it makes sense to create multiple high-ranking sponsored products with low CTRs, since those will more likely turn into sales than the other listings on your site.